Mailings Made Easy

What does this street-wise direct mail manager know about mailings that you don't yet?

"DIRECT MAIL PRODUCTION
MADE EASY"

This is "THE" book that will enable you to do
flawless mailings.

I promise -- you will not be disappointed!

How to Use This Step-by-Step "Checklist Based" Guide
to Put Your Direct Mail Production on Auto-Pilot!

Dear Friend,

Hello, and welcome to our website. My name is Lad Scott. I have owned and operated The Scott Group, Inc. since 1978. We provide full service direct mail production management services to some of the most recognized organizations and companies in the country. Our success over the last 29 years is based on total commitment to our clients' needs and to our competent and loyal vendor base. Chances are you have never heard of me or my company before. But, when you finish reading this, you'll be glad you finally did.

Let me say up front, I am not a professional sales letter writer. But, I am so excited about finally finishing a new resource for every frustrated direct mail production department, I'm just going to sit down and write an open letter to tell you all about it.

Now, let me put you at ease immediately and tell you what this book is NOT:

Just another book about direct mail theory
Some sort of get-rich-quick scheme

What it IS!

A step-by-step guide for you to produce and manage mailings quickly and economically. This will enable you to eliminate the need for high priced agency services for those parts of the mailing campaign you can easily do yourself.
A chronologically ordered and "checklist based" SYSTEM that ensures a full understanding of how to manage the production of a complete mailing. All parts of the "Production Checklist" include a full explanation of what is being asked and, most importantly, why.
Provides you access to highly professional and proven production resources.
Fully explains all direct mail industry jargon and buzzwords
Provides my direct line phone number for FREE advice and guidance from a thirty year, highly acclaimed and national award winning production specialist. I have personally produced and managed over 5,000 mailings for both national and regional organizations.
Provides you with everything you need to know to have a terrific product/service for a turnkey direct mail production management or print brokerage business. You can go to About Us and read how I did exactly that with "only" the information contained in this book. I have made an excellent living with this information and you can do the same reasonably quickly.

"Lad Scott has consulted for NWF for more than 20 years now and I honestly can't remember his ever having missed a mail date, made a mistake, or been unable to deliver on a requested favor. He never misses an opportunity to suggest better ways of doing things when asked for his advice. Lad Scott has truly been an invaluable asset to our organization."
– Laura Spellings
National Wildlife Federation

"I was lucky to be introduced to Lad Scott when I started in Membership and Development. Three organizations later, Lad continues to be my direct mail production vendor of choice. He's much more than a vendor, he's truly a partner. He's free with sound advice based on his years of experience and will do everything he can to keep you from making mistakes he's seen so often before. His new book is the obvious culmination of his years in the business. He has perfected the service of production: absolute reliability, delivery on time and on budget, attention to client and project details, and the benefit of a seamless operation - customer service from beginning to end!
Since you can't have Lad, you need his book!"
– Cathy Duley
American Rivers

"When I started in direct mail at the University of Maryland almost a decade ago, I knew how to write content but I didn't understand the process, power, and the pitfalls behind production and delivery. Lad taught me all of this. As my experience grew, he stayed on as an invaluable consultant and "second set of eyes" for me."
– Mark Walden
University of Maryland

Okay, let’s say you agree with me that having a "checklist based" production system for all your mailings is extremely important to your direct mail campaign success. So, how is my new book going to help you do that?

Here are just a few of the questions my book will answer for you:

What is the "weakest link" principle and how does it affect the success of your direct mail campaign? This is the very key to a successful mailing or production service. (Page 3)
Do you know how to find the best "outside mailing lists of prospects" to guarantee a successful mailing? Knowing how to find the best list brokers will save you time and money and result in a much higher response rate. (Page 7)
What is the best advice I can give you in regards to "you" designing and writing effective direct mail packages? This piece of advice from a 29 year veteran direct mail production professional is worth its weight in gold! (Page 9)

"The production process is ever-evolving and just trying to keep ahead of the curve is a full-time job. While it is my job to keep ahead of the curve, it is people like Lad Scott who help make the process smooth and seamless. Lad keeps me informed of changes within these processes and updates me on new changes in the industry. Who needs to browse the Internet when all it takes is a phone call to Lad?"
– Erin Monfort
National Foundation for Cancer Research

What is the fastest way to learn what you need to know about direct mail printing? Read this and you'll see why I say the printing process can be the most time consuming but also the most fun. (Page 10)
What are the terms you need to know to effectively communicate with printers? Knowing these will make your direct mail life a lot easier. (Page 17)
What exactly is a "Proof Ticket" and why you should never leave the printer without one? There are a few unbreakable rules in the direct mailing process and this is one of them you must never break no matter what. (Page 19)

"Lad Scott has been managing direct mail production for my company for over twenty-three years. He is absolutely the most professional and knowledgeable production manager I have ever known. Due to his tireless efforts, broad base of production relationships and solid expertise, my company has not missed a single mail date in all the years we have been working together. I wholeheartedly recommend Lad to all my friends and colleagues."
– Bill Christensen
Financial Direct, Inc.

What are the two basic printing technologies and which one is best for your printing job? Read about the fast emerging technology and when I recommend you use it and when not to use it. (Page 20)
What's happened to the data processing industry in the past few years and how does it make your job easier? No need to fear the data processing part of the process and here's why. (Page 22)
What data processing reports must you see before final approval is given? These are the reports that take all the worry out of the process for you. (Page 28)
What is 'Imaging' and which method is best for your job? This one is fairly easy but you need to get it right and I tell you exactly how to do it. I also give you some neat tips to save you big money on Imaging. (Page 29)

"As a direct mail marketing professional with more than 15 years experience, this book still taught me some new tricks. Mailings Made Easy should be required reading whether you are new to direct marketing or not. You'll save more than the price of the book using the mailing checklist on just one job!"
– Thomas Munns
CareFirst BlueCross BlueShield

What does a 'Mailshop' do and why is it so important to ask all the right questions? The Mailshop is the last step and it's easy to get everything correct if you just pay attention to these tips. (Page 33)
How do I manage the Timeline so that all the pieces of a direct mailing come together at the right time and place? I'll show you how to set up a Job Calendar, get organized and pull off a flawless mailing. (Page 35)
What does a typical schedule look like for a mailing? What do I do on Day 1, Day 2, and so on? Glad you asked! I give you a detailed 'absolute perfect schedule' in the book and what has to be done on each day. (Page 37)

Armed with this "checklist based" manual, you will have any of "3" ways to get your mailings out "on time and looking good:"

Use the manual and mailing checklist to contact vendors in your area to perform the required services. You will be well prepared to do this.
Use the manual and contact the vendor resources I have used for decades.
Call me! It's likely that, due to the "combined account volume discounts" we receive from our vendor partners, our prices will be the same or less than what you will pay your local vendors. The big benefit to you will be that you will be communicating with "us" and know your mailings are being "professionally managed."

Please see below for the incredible Bonus you receive when
you buy this manual, whichever option you choose to exercise!

"Simply fantastic! Brief, informative and well structured. If you do not have the first idea as to what direct mail production is all about, you will find out all you need to know in this manual. If you are already in the business, then use this tool to clarify, teach and educate others.

I've spent the past five years in a direct mail agency and all I can say is "Where was this five years ago?!" The book truly is fantastic. It teaches you all the basics you need to know. This book is definitely the answer to all your questions about what each person does in the production process - and how what you do affects everybody else in the process.

One of the main things that makes this manual so practical is it's brief, yet complete and highly informative. Who can make the direct mail business not boring? Lad, you did just that for all us little people that are just learning about this direct mail mystery and we can finally say we really do 'get it.' Thank you!"
– Snjezana Arthur
Stuart Grey Advertising

Okay, so now the moment of truth. The only real question to ask yourself is this:

"What will my direct mail results be next year at this time
if I don't make the decision NOW to change my
production process for the better?"

You know in your heart your direct mail campaigns could be much more successful than they currently are... So make the decision to change them now!

Limited Time Offer

When I was pricing the Mailings Made Easy book, I came up with all the usual reasons why the book should be priced in relationship to my direct mail production consulting fees. I mean this book is like spending an entire day with me where I explain in detail what the Checklist System is and how it will simplify your mailings.

Then I realized to price the book at what it is truly worth would exclude a large group of people who need this information desperately. So, I priced the book at the absolute lowest price I could so as many people as possible can use it to successfully manage their direct mail production process to ensure the greatest return on their mailing. The price will be $39.95 but I do reserve the right to raise this price at any time without notice.

So, if you order the book right now online, that’s the PDF eBook version, it’s yours for an incredibly low $39.95.

Act immediately and receive
the following Bonus...

BONUS

The book includes my private phone # and my private e-mail address. You can call or e-mail me and I will give you access to the best vendor resources which I have used for decades. You can include your filled-out 'Checklist' for your mailing and I will set you up with a winning team of seasoned professionals guaranteed to take the pain out of your production efforts. All of them are totally familiar with my 'Checklist' approach and they absolutely will not let you down. I can also recommend list and creative resources who are the very best of the best.

Perhaps you are thinking of buying this book because you are looking for a serious start-up business opportunity. I am absolutely confident you have just discovered an excellent service you will be capable of offering with this book as your manual. You could pursue a direct mail production management business or even a print brokerage business with the information you will learn in this book. This book won't give you the commitment and energy level you will need to launch a new business but it will give you the tools and self-confidence you will need.

It doesn’t matter if it’s 2:00 a.m. in the morning... You’ll be reading your copy of Mailings Made Easy: A Step-by-Step "Checklist Based" Guide for Direct Mail Production in less than 10 minutes!

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What are you waiting for?

Every day you procrastinate your organization and your mailings are losing money. Yes, it's costing you money every day you put off making changes to your direct mail production strategy.

For instance, just using my list of approved top-rated vendors can save you a barrel of money and weeks of frustration. And remember, you get to use them on all your future mailings. Ahh, life can be sweet!

To Your Direct Mail Production Success,

Lad Scott

P.S. If you have any questions concerning my book, send me an email right now by Clicking Here. We will get back to you as quickly as possible.

P.P.S. Let’s say you don’t buy my book now. Where will that leave you? If your current direct mail production strategy isn’t working then change it – before the weeks turn into months and your frustration turns into desperation.

Please don’t sell yourself short! Before you resign yourself to mediocre returns on your direct mail campaigns, allow yourself to discover all your options. Don’t spend the rest of your career wondering “What if...”

Mailings made easy...